About Me
I'm a versatile social media strategist and content creator with 7+ years of experience driving performance across global consumer brands.
While strategy and content creation are often seen as separate roles, I believe the most impactful social media work happens when the two are deeply connected. I bring full-cycle expertise — from insight-led strategy and content ideation to filming, editing, publishing, and performance reporting.
My hands-on approach, combined with a data-driven mindset and trend fluency, enables me to deliver content that not only looks great but drives measurable business results
My Superpowers
Content Strategy & Goal Alignment
I develop content strategies grounded in clear business objectives and real audience data. This resulted in 7.2M+ TikTok views and 390K+ Reels views, with 94% from new audiences.
Trend Spotting & Cultural Relevance
I monitor trends daily to create timely, on-brand content that maximises relevance and viral potential.
Creative Execution: Content Production & Editing
I manage end-to-end video and static content production using tools like CapCut, iMovie and Canva
Performance Reporting & Optimisation
I build Sprinklr and Tableau reporting dashboards to track content performance and inform strategy.
Content Creation Success
Managed end-to-end content creation: strategy - ideation - research - content calendar - shooting - editing - publishing - reporting
1. Brand Work* — Johnson & Johnson (Neutrogena) — Interviews with influencers & Event Coverage:
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Produced 85+ social-first assets for influencer events and product launches, including TV personality interviews and editorial stories. Drove ~125K organic reach per event, with 18% of content achieving viral-level engagement.
*Note: Due to confidentiality and brand agreements, only a select number of content examples are shown in this portfolio. These represent a small portion of my broader work across global campaigns and high-impact projects.
2. Owned Social Media Blog (17K followers) — Hook-Based 5-Second Viral Reels
261K Views
1.9M Views
161K Views
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Created and published 350+ short-form videos engineered to capture attention within the first 5 seconds. Leveraged emotional triggers and cultural trends to drive sustained organic engagement — 20% of videos reached 10K–3M views each, contributing to 500K+ monthly organic reach and 1K+ follower growth per month.
3. Owned Social Media Blog (17K followers) — Career Education Series (CV & Interview Strategy)
570K Views
115K Views
68K Views
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Created and published 150+ educational videos delivering actionable career advice through platform-native storytelling. Combined narrative structure with visual clarity to drive engagement. 20% of videos reached 10K–3M views each, contributing to 500K+ monthly organic reach and 1K+ follower growth per month.
4. Brand Work — Johnson & Johnson (Neutrogena) — High-quality Product Close-Up Reels
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Produced and edited 150+ visually engaging short-form videos showcasing product texture and benefits through cinematic, platform-optimized close-ups. Delivered 40K+ monthly organic reach, aligning brand aesthetics with audience expectations.